Privacy Policy

What we need 

City Dental will be what is known as the ‘Controller’ of the personal data you provide us. City Dental’s registration number is 07161325 and its registered address is 57 Dovedale Road, Seaburn, Sunderland, Tyne and Wear SR6 8LP. 

Unless otherwise agreed with you, we will only collect basic personal data about you, which does not include any special categories of personal information about you (often known as ‘sensitive personal data’). This information does, however, include the likes of your name, telephone number, address and email address. 

We may also require the use of dental photography to track your progress throughout treatment. These images will be used for treatment purposes only and strictly held by City Dental. Only with your absolute approval through further written permission, in the form of a photo consent form, will we use clinical images on our website and social media platforms. 

Why we need it 

We need to know basic personal data in order to provide you with the services you have engaged us to provide, and to assert our right to be recompensed in return for these services as per the service agreement or contract we have with you. If you do not provide this information then we will be unable to provide the services you have requested. We will not collect any personal data from you that we do not need in order to provide the services we have agreed to provide. 

What we do with it 

All the personal data we hold about you will be processed by our staff in the United Kingdom and no third parties will have access to your personal data unless there is a legal obligation for us to provide them. 

How long we keep it 

We will generally keep your personal data for a minimum of 6 years, after which time it will be destroyed it is no longer required for the lawful purpose(s) for which it was obtained. If you consent to marketing, any information we use for this purpose will be kept with us until you notify us that you no longer wish to receive this information.